Hollister co.

The Hollister House was a branded Summer beach house activation located in Santa Monica, CA and hosted live performances every week from artists such as Chromeo, RAC, St. Lucia, Cayucas, Blondfire, Cody Simpson, Goldroom and more!  VLR duties included talent curation, song licensing / clearances and negotiation of artist merchandise deals/ royalty collection for the exclusive Hollister House line-up tee.